When It Comes To Big Data Is Less More? Source: Forbes Real TimeMy oxymoronish title aside, two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go on what they refer to as a 'data diet.'

Permalink to this article →

 

 

About the author

GE Digital

Driving Digital Transformation

GE Digital connects streams of machine data to powerful analytics and people, providing industrial companies with valuable insights to manage assets and operations more efficiently. World-class talent and software capabilities help drive digital industrial transformation for big gains in productivity, availability and longevity. We do this by leveraging Predix, our cloud-based operating system, purpose built for the unique needs of industry.