Leveraging “dark” data
In a typical industrial environment, data is allowing companies to optimize production, predict and minimize downtime, improve quality, and reduce costs—making operations more efficient than ever before. For other types of “non-industrial” organizations—such as retail, media-services providers, banking, and professional sporting organizations—data is helping to anticipate customer needs, mitigate fraud, deliver relevant products, personalize service, and improve overall consumer experience. Sometimes, however, that data can be overwhelming and cause operational challenges that pose a threat to your bottom line.Because of the volume, organizations may let some of this data go “dark” or unused. That can turn into missed opportunities.
So, how can you tap into your “dark” data and achieve business outcomes?
That answer – data science.