What does the future of automotive look like?
Growth will be fueled by micro markets and the new mobility advances. Trends suggest that between ride-sharing and the rise of autonomous vehicles, the concept of individual ownership may decline in appeal over the next decade or so. So, how can this new mobility embrace the shifts in consumer vehicle engagement?
Integration of mobile information to a vehicle is key. Think personalized preferences like Sirius, Pandora, etc., to future services like “predictive maintenance” options to monitor and warn consumers about operational performance of the vehicle. With this type of integration, personalization takes on an element of productivity. A user in any vehicle would be able to check emails, make calls, work on presentations, or otherwise gain back time for productivity that has been traditionally lost to the commute.
With the heavy media attention and high levels of consumer fascination around autonomous vehicles and the connected car, the automotive industry will continue to have a high profile as it tackles the issues surrounding personal data security, privacy, safety, and more.
For more insights on this transitioning industry, check out this white paper The State of Automotive: Digital Trends Disrupting the Industry.