Sarah O’Sell is a Sr. Marketing Manager at GE Digital Manufacturing. She is responsible for developing product marketing communications for horizontal and circular economy segments as well as optimizing digital marketing channels. Sarah has focused her career on emerging hardware and software technologies; co-founding and leading at startups, consulting for investment strategy, and driving enterprise product innovation. Her strengths are in network development, operations efficiency, data-driven programs, and systems thinking. She has a professional passion for improving digital manufacturing and circular economy infrastructure, as well as service for women in tech and industry advisory groups.