Matt Holland is the Chief Commercial Officer for GE Digital’s Manufacturing & Digital Plant business and its world-renowned Proficy software and services. With 30+ years of manufacturing experience, Matt has a passion for industrial software solutions that deliver on customer value and outcomes such as improved efficiency, quality, and sustainability. He has partnered with hundreds of companies around the world, spanning nearly every manufacturing segment. Well known as a leader in industrial automation and manufacturing solutions, Matt’s career has spanned Siemens, AspenTech, and GE as well as participation in industry associations including MESA, Industrie 4.0, CESMII, ISA, and more.