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Maersk Drilling, with a fleet of drilling rigs and ships deployed across the globe, was challenged with cutting costs in new ways and ultimately transforming how they do business in order to stay competitive. The company implemented GE’s Marine Asset Performance Management (APM) solution as a starting point to improve efficiencies and increase output. The company also hopes to leverage digital twin technology to access operational data and enable a level of control to take risks and pass successes on to its customers.