Campaign represents increased focus on local market
Sydney -- Australia, 20 June 2011: GE today announced the launch of its first ever national advertising campaign in Australia, "Two Letters". The multi-million dollar national campaign signals a significant shift in GE‟s global strategy and an increased focus on the Australian market, with particular emphasis on healthcare and sustainability.
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GE Healthcare takes steps to engage midwives in the development of tools and resources that can further the midwifery practice and improve maternal and infant care around the world
Durban, SOUTH AFRICA; June 20, 2011: Midwives have a substantial impact on the wellbeing of women and newborns. GE Healthcare is celebrating the role midwives play in the birthing experience at the International Confederation of Midwives (ICM) 2011 Congress on June 19 -- 23 in Durban, South Africa.
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* Twitter-based competition targeting cancer prevention challenges continents to race towards a healthier lifestyle
* US$20,000 will be donated to one country's Red Cross or Red Crescent Society
Dubai, UAE; June 13, 2011: GE Healthcare launched a global competition on Twitter to raise public awareness about cancer prevention and healthy living. For the next two months, the "Get Fit" campaign will encourage people from all over the world to tweet about their own health and fitness activities that have been shown to reduce the likelihood of developing cancer.