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Asset Performance Management (APM) Software

Strategies For Equipment Maintenance with Chemical Processing

49 mins

Video details



The proper mix of corrective, preventative and predictive maintenance for equipment must balance cost, risk and availability. Join GE Digital for insights on how to get the most from asset performance management. They will discuss 3 ways to get optimal return on your operations-and-maintenance expenditures: Eliminating unnecessary, inefficient, and ineffective activities Optimizing and prioritizing equipment strategies based on criticality and risk Standardizing best practice equipment maintenance, monitoring and inspection strategies across the enterprise.


Mark Sinozich, Sr. Product Manager


Mark Sinozich is a Sr Product Manager for GE Digital APM Strategy with over 20 years combined experience in APM. Mark has held positions in sales and marketing, client education and assumed his role as Product Manager in 2011. Mark is currently responsible for maximizing product value, developing strategic product vision and ensuring customer satisfaction for the APM Strategy products. Mark is a graduate of James Madison University and resides in Roanoke, VA.

Ana K. Torrealba, Reliability Senior Staff Consultant

Ana K. Torrealba is a Reliability Senior Staff Consultant at GE Digital. She is a leading practitioner in reliability and maintenance improvement methodologies. She has hands-on experience in reliability, maintenance, operations and engineering in the steel, aluminum and chemicals plants, Oil & Gas facilities, Power Plants, manufacturing industries and Health Area. Her current areas of focus include: value creation through reliability and maintenance, leveraging reliability to reduce operating cost, the application of advanced reliability tools, integrating operations into reliability and maintenance, reliability-based maintenance, optimization and production analytics and shop floor culture change. Magister of Science in Control and Automation Engineering with more than 21 years of experience. Extensive experience in the design and implementation of Asset Performance Management solutions integrated with the internet of things and intelligent assets (IIoT) and EAM system for national and international oil companies with operations in the United States, Latin America, and Middle East. Author of a Book in Analysis of Continuous, Linear and Invariant System in Time and some technical papers about Expert System (Cognitive Analytics) for a health Program and the application of analytics using finite elements.

Traci Purdum, Executive Editor - Digital Media, Chemical Processing

Traci Purdum, an award-winning business journalist with extensive experience covering manufacturing and management issues, joined Chemical Processing as senior digital editor in 2008. Just prior to this role, she served as editor-in-chief of HVACR Business, a business-management magazine geared toward small-business owners in the heating and cooling industry. Additionally, she spent 10 years at IndustryWeek magazine. Traci is a graduate of the Kent State University School of Journalism and Mass Communication, Kent, Ohio, and an alumnus of the Wharton Seminar for Business Journalists, Wharton School of Business, University of Pennsylvania, Philadelphia. She lives in Cleveland with her husband and crazy dogs. Her goal in life: To be as good of a person as her dogs think she is