Campaign represents increased focus on local market
Sydney -- Australia, 20 June 2011: GE today announced the launch of its first ever national advertising campaign in Australia, "Two Letters". The multi-million dollar national campaign signals a significant shift in GE‟s global strategy and an increased focus on the Australian market, with particular emphasis on healthcare and sustainability.
Research examines lessons learnt from leading low carbon economies in carbon productivity and policy efficiency
Sydney, 26th May 2011 - A report by Vivid Economics and Norton Rose, commissioned by GE (NYSE:GE), today revealed that it is possible for economies to reduce carbon emissions while maintaining economic growth and prosperity; and that Australia is lagging behind its trading partners in achieving this.
