It’s a Takeover!
“Our marketing is as innovative as our company,” says Zara Mirza, GE’s chief brand officer, and today is proof of that. On Tuesday, for the first time in its 171-year history, The New York Times is devoting its print edition’s entire ad inventory to one company, with a GE celebration of its upcoming planned separation into three new public companies. Read all about it!
And because GE is nothing without its people, a major component of the partnership with The Times is a section highlighting three employees who are driving focus at GE. Take a look at their stories below.
Loren Finnerty
“It’s all about purpose, which is why I try to make people feel like what they’re doing matters,” says Loren Finnerty, manufacturing site leader at GE Aerospace’s plant in Asheville, North Carolina. Finnerty’s team develops and produces ceramic matrix composites (CMCs), the light, heat-resistant materials that could change jet engines forever. Read her story here.
Ibrahima Ndiaye
The electrical transformer is essentially a living fossil that has had the same design since the dawn of electricity. Ibrahima Ndiaye, senior principal engineer at GE Research, wants to change that, and he’s leading the charge to develop a new kind of “flexible” transformer. Ndiaye, whose career has taken him from Senegal to Morocco to Niskayuna, New York, fittingly calls the transformer a “transformative technology in revolutionizing the grid.” Find out more.
Jorge Uribe
When a devastating earthquake struck near his hometown in Colombia, Jorge Uribe recalls, “I realized that I had a purpose and I needed to continue chasing it.” It was one of a string of events that drove him to pursue his doctorate in experimental particle physics and work on technologies that would help people back in his home country. Today he leads a GE HealthCare team that develops PET/CT scanner technology to improve the odds for cancer patients. Read his story.
— Quote of the Day —
“Today’s takeover of The New York Times underscores our belief that focus is a superpower, especially in an age where our attention is divided among endless input, and that focus is the key to delivering long-term value.
— Linda Boff, chief marketing officer, GE
Quote: GE Reports. Images: GE.