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Press Release

Reliability and whole life costs head company car table

June 17, 2015

Research from GE Capital’s latest Company Car Trends research

Sale, Manchester, 2015: Reliability, whole life costs and CO2 emissions head the list of factors considered essential by company car operators when setting fleet policies, according to the latest quarterly Company Car Trends research from GE Capital Fleet Services.

Topping the list for more than half (53%) of the respondents questioned was reliability, although almost as many (48%) opted for whole life costs.

In third place, thanks to its impact on taxation and overall fleet performance, we saw the continued significance (32%) of CO2 output. Vehicle purchasing price, along with the discount received, is also seen as relatively important (30%).

Residual values were named by more than one in five respondents (22%) while fuel consumption was cited by a similar percentage (19%). However, on many fleets, this factor is already effectively managed through choosing low CO2 vehicles.

Interestingly, just 10% of those taking part in Company Car Trends said that corporate brand and image are essential when drawing up policies.

The overall results were:


  1. Reliability                                                                                            53%
  2. Whole life costs                                                                               48%
  3. CO2 emissions                                                                                                32%
  4. Vehicle purchase price and discount                                    30%
  5. Residual values                                                                                               22%
  6. Fuel consumption                                                                          19%
  7. Corporate brand and image                                                     10%

Gary Killeen, Managing Director at GE Capital Fleet Services, said: “This research really underlines the role of the company car as a practical working tool for UK businesses.

“Image-based considerations are placed at the bottom of the list while practical factors such as reliability, whole life costs and CO2 emissions head the table. At a time when the economy is improving, this shows how fleets continue to manage with a mindset that is only just moving out of recessionary mode.”

Gary added that the responses were underlined in a further question posed within the Company Car Trends research, asking which factors were included in vehicle selection policies for employees eligible for company cars.

He said: “The top factor named here is ‘fitness for purpose’ which is mentioned by 64% of those who took part in the survey, while 60% also cite ‘CO2 emissions limit.’ These answers very much underline our other findings.”                                

About Company Car Trends

Company Car Trends is a quarterly survey carried out for GE Capital Fleet Services that looks at the key issues facing car fleets.

About GE Capital in the UK

GE Capital, one of the leading commercial finance providers in the UK, has major offices in Bristol, Manchester and the London area and focuses on providing leasing and lending solutions, from working  capital and investment finance through to fleet management and equipment leasing to mid-market customers.  For more information, please visit

GE Capital’s fleet management teams service over 80 major international fleets across 12 European countries and keep 1.5 million vehicles on the roads across Europe, the Americas and Asia.  Our global, market-leading position and asset expertise makes GE Capital the ideal partner for both multinational and domestic companies.  Together with our continuous investment in our internationally recognised online fleet tools, the result is leading-edge customer service, innovation, passion and excellence in all things fleet.

About GE Capital

GE Capital offers consumers and businesses around the globe an array of financial products and services. For more information, visit or follow company news via Twitter (@GECapital).

About GE

GE (NYSE: GE) imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.

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