Industrial Businesses Will Energize GE Brand’s Future Growth

In 2013, the global consulting firm Interbrand ranked GE as the sixth most recognized brand in the world and valued it at almost $47 billion, up nearly 10 percent over three years. The firm recognized GE for investing $1.5 billion in the Industrial Internet . “Building capabilities in predictive software products, Big Data and analytics, and advanced manufacturing, the GE brand is stretching into new territories,” Interbrand wrote.