With GE Vernova standing at the threshold of becoming a new purpose-built, energy-focused company in a few short weeks, it’s worth noting the inspiration for its name. It is, says the company, “a combination of ver, derived from verde and verdant to signal the greens and blues of the Earth, and nova, from the Latin novus, or ‘new.’” Novus also happens to be one of the roots of the word “innovation,” a pillar of GE from its founding. Innovation, then, is literally in the company’s DNA.
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