Some people hunt for forgotten treasures at weekend yard sales. For Sarah Lukens, the hunt for hidden riches has become a day job. But Lukens, a data scientist at GE Digital in Roanoke, Virginia, is digging for digital gold. She is devising clever ways to sift through piles of industrial data and human knowledge to extract valuable insights. “The future of analytics and artificial intelligence in industry isn’t AI itself,” she says, “but how the data is used in industries by people and by domain experts.”