When it established its Crotonville campus in 1956, GE wanted to make itself the “best-managed company” in the world. Such hubris was par for the course (there was a lot of golf, too) in that Mad Men era, when leadership was about command and control. The GE advanced managers’ course ran for 12 weeks—unthinkably long today—coaching old-school bosses on how to lead for such aims as scaling up manufacturing processes.
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