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Honey, I Shrunk The Contract: How Plain English Is Helping GE Keep Its Business Humming

Kristin Kloberdanz
March 02, 2017
When GE Aviation combined its three digital businesses into a single Digital Solutions unit nearly four years ago, their salespeople were eager to speed up the growth they had seen in the years before the move. They found plenty of enthusiastic customers, but they struggled to close their deals.
The reason: Customers often needed to review and sign contracts more than 100 pages long before they could start doing business.
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