In a popular sitcom about the digital economy, a brilliant team of misfit coders and developers do valiant, if hapless, battle against a mega-corporation with unlimited resources but no inspiration. I work for a big company, but that vision of development looks like a kludgy nightmare to me, too. Thankfully, everyone at GE, from top to bottom, agreed that we should build our digital business like Thomas Edison would: through a restless drive to innovate, small teams and tight deadlines.