Warren Zevon’s Prescription for Innovation

“Send lawyers, guns, and money… to get me out of this.” ­­– Warren Zevon
When the mythical narrator in the above-quoted Warren Zevon tune found himself in a bit of trouble, he knew he needed three things: “lawyers, guns, and money.”

Innovation, likewise, has its own magic triumvirate solution. But in the case of innovation, it’s not “lawyers, guns and money” – it’s brokers, role models, and risk-takers.