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GE history

To Make the Important Interesting: A Look Back at a Century of Advertising at GE

Chris Norris
December 21, 2023

This fall, TV viewers witnessed an impressive vision of continuity through change.

President's Day

Lights, Electricity, Action: When Ronald Reagan Hosted "General Electric Theater"

Tomas Kellner
February 17, 2019
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In 2015, the National Geographic Channel launched a new television series called “Breakthrough,” focusing on scientific discovery. The series was developed by the channel and GE, and produced by Oscar winners Ron Howard and Brian Grazer.

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brain-research

Exploring the Brain’s Potential — Interview with Jon Sigurdsson of Össur

Jon Sigurdsson President And Ceo Of Ossur
January 12, 2016
Having created the first mind-controlled Bionic prosthetic leg, the head of Icelandic firm Össur discusses the promise — and challenges — of brain research.One of the most exciting frontiers of exploration in science isn’t some faraway galaxy — it’s in our heads.
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Breakthrough

Robert Glennon: Why a Higher Price for Water Makes Sense

Robert Glennon Regents Professor And Morris K Udall Professor Of Law And Public Policy University Of Arizona
December 20, 2015

Without sensible water prices, industry has no incentive to innovate and conserve.

 

Industrial users are not paying enough for water. The same goes for farmers, commercial businesses, municipal residents — and every other user group.
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Breakthrough

Like Google Maps For Illness: This Researcher is Using New Tricks to Crack The Secrets Of Cancer

November 25, 2015
When Fiona Ginty was an 11-year-old schoolgirl entering Salerno Secondary School in Salthill, Galway, Ireland, she had to make a tough choice. Many other girls in her class were studying things like cooking and budgeting in home economics. But Ginty’s father encouraged her to take a different road. “My father said, ‘You are doing science!’” Ginty recalls. She happily took his advice.
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artificial-intelligence

Will Artificial Intelligence Do Great Harm or Great Good? — Interview with Marcelo Gleiser of Dartmouth College

Marcelo Gleiser The Appleton Professor Of Natural Philosophy Dartmouth College
November 24, 2015

We must consider the key moral and policy questions around artificial intelligence and cyborg technologies to ensure our innovations don’t destroy us.

 

How much do we really know about the impact of scientific breakthroughs — on technology or on society? Not enough, says Marcelo Gleiser, the Appleton Professor of Natural Philosophy and a professor of physics and astronomy at Dartmouth College.
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Breakthrough

Aubrey de Grey: Can We and Should We Give Ourselves Indefinite Youth? Oh Yes

Aubrey De Grey Chief Science Officer And Co Founder Of The Sens Research Foundation
November 22, 2015

The marginalization of anti-aging research is our most shameful humanitarian failure.

 
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Breakthrough

Stopping Malaria: Affordable New Test Seeks To Reveal Hidden Reservoirs Of Disease

November 20, 2015
In 1980, the world collectively shed not a single tear upon hearing that the scourge of smallpox would likely never take another life. A gargantuan global effort had eradicated the disease in the open (though the virus still survives in government labs). Now it looks as if humanity will be able to close the book on polio, another terrible infectious disease that has wreaked havoc throughout history.
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Breakthrough

Heady Times: This Scientist Took the First Brain Selfie and Helped Revolutionize Medical Imaging

November 18, 2015
Early one October morning 30 years ago, GE scientist John Schenck was lying on a makeshift platform inside a GE lab in upstate New York. The itself lab was put together with special non-magnetic nails because surrounding his body was a large magnet, 30,000 times stronger than the Earth’s magnetic field. Standing at his side were a handful of colleagues and a nurse. They were there to peer inside Schenck’s head and take the first magnetic resonance scan (MRI) of the brain.
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Breakthrough

Are Humans Becoming More God-Like? Interview with Yuval Noah Harari of Hebrew University

Yuval Noah Harari Professor At Hebrew University In Jerusalem
November 15, 2015

Technology will enable people to “upgrade” to god-like cyborgs in a century or two. That could be a good thing, as long as the technology is serving us — not the other way around.

 

Is technology enabling us to become ever-more god-like? And would that be a good thing?

As artificial intelligence (AI) and embedded technologies empower people to become “more than human,” future advances could become as much of an ethical question as a technological one.
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