Instead of living in fear of uncertainty in oil markets, we must think creatively and collaboratively to change the future of the industry.
I won’t be the first oil executive to tell you that we live in a time of great uncertainty. The most visible indicator of that uncertainty is today’s low oil price and the impact that is having on our industry: on investment, on jobs, on our employees, their families and communities.
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In the face of unprecedented global challenges, big companies need to adopt the mindset of startups — from collaboration to comprehensive problem solving.
As Thomas Edison said, “I find out what the world needs. Then I proceed to invent it.” Over 130 years after Edison established GE, invention with practical application remains at the core of everything we do.