GE Reports writes about that and much more. It’s a news hub where thousands of readers come every day for news and opinions about the latest technological breakthroughs and developments, including the future of medicine, power generation and aviation. It’s also a place where investors learn how GE makes money.
Over the last year, GE Reports published insights from engineers and thinkers like NASA’s “space cowboy” Adam Steltzner, who helped land the Curiosity rover on the moon, U.N. Secretary-General Ban Ki-moon, Centers for Disease Control and Prevention Director Tom Frieden and Aubrey de Grey, who studies aging. Pictures from leading photographers like Vincent Laforet, who won the 2002 Pulitzer Prize for Feature Photography, Adam Senatori and Chris New also appeared in the magazine. GE Reports has also drawn on support from partners like Group SJR, which redesigned the site this fall.
Lazauskas said that 2015 was a breakout year for branded content and that “interest in content marketing is spiking more right now than ever before.” GE Reports is a case in point. Its stories and videos have attracted more than 3.5 million views in 2015, a record.
The GE-produced podcast, The Message, was also one of the 10 examples on the Contently list.
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