Today, Ehteshami runs GE Additive, a new GE business dedicated to developing 3D printers, materials and engineering consulting services.
The business is capitalizing on a technology that is building parts from the ground up, layer by layer, and quickly changing how we design and make things. The world spends between $13 trillion and $17 trillion annually on manufacturing, Ehteshami says, and capturing just 0.5 percent of the total could be an $85 billion opportunity for the additive industry.
GE Additive formed last fall when GE acquired majority stakes in Concept Laser and Arcam AB, two European makers of 3D printing machines. In 2016, the companies sold some 200 printers combined, but Ehteshami foresees the number “doubling if not tripling this year.” Arcam President and CEO Magnus René said that the investment was “a huge endorsement of the whole additive industry.”
Many of the machines will go to companies far beyond GE’s orbit, making goods as varied as car parts, dental implants and jewelry. But GE also will continue to play an important role. The company is already printing parts for jet engines, gas turbines, and oil and gas equipment, and its insights will help Arcam and Concept Laser improve their machines. “We know exactly how the machine behaves and how the product behaves,” Ehteshami says. “We can go back and modify the machine to make it even better.” No other company, he says, can match that.
GE Additive will also connect the printers to Predix, GE's software platform for the industrial internet, and use it to analyze and improve performance. "We are starting to look into the soul of the machine," Ehteshami says.
GE Reports caught up with Ehteshami, Arcam’s René and Concept Laser founder and CEO Frank Herzog last week at GE Additive’s new Customer Experience Center in Munich. (See video.)
The center, which will have 10 3D printing machines by the end of the year, is teaching customers about every aspect of additive design and production. “It’s a different mindset,” Ehteshami says. “You need a new way of thinking, you need different training, you need different machines. This whole ecosystem is quite different from how we did things before.” Adds Rob Griggs, who runs the centers: “We are firm believers that additive adoption is now, versus tomorrow.”