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Bringing Innovation to Sports

August 24, 2017
When there is competition, there shall be innovation.
Multinationals now bring together best-in-class industry professionals, and the sporting fraternity, constantly looking at ways to improve various facets of professional sports.

GE has a rich history of bringing world class innovation to the pinnacle of professional sports including Summer & Winter Olympics, Formula One, The FIFA World Cup and NFL. Scroll ahead for a snapshot of GE in Sports.


Lighting up The Olympic Games


GE, a long time worldwide partner of the Olympic Games since 2005, has worked closely with host countries and organizing committees to provide infrastructure solutions for the Olympic Games venues, health centers and surrounding commercial buildings. It was reported that GE has exceeded $1 billion in infrastructure sales over the past four Olympic Games.

Photo Credit:  GE Malaysia


F1 Engine Makeover


In 2011, GE announced their Premium Partnership with Caterham a sponsor and for the first time GE branding will appear on Formula 1 cars. The 2014 FIA Formula One showcase a new F1 car makeover with a new efficient engine – a collaboration between both GE and Caterham R&D team.

Photo Credit: GE Reports


Lighting Up the Greatest Game in The World


GE floodlights will light Maracana Stadium, the facility hosting the 2014 World Cup and opening and closing ceremonies for the 2016 Olympics. The lighting upgrade will provide a sharper visual experience for athletes, spectators and television viewers around the globe.

Courtesy of SEObras, photo by Erica

Photo Credit: GE Lighting


A Hole-In-One


In 2011, GE Healthymagination became the Official Medical Diagnostic Imaging Equipment Sponsor and Official Electronic Medical Records Management Solutions Sponsor of the PGA TOUR, Champions Tour and Nationwide Tour. Through the PGA TOUR sponsorship, GE shared high-tech innovations – like ultrasound, MR and Lunar body composition testing – with millions of consumers.

Photo Credit: GE Healthcare Newsroom


Watch The Head


January 2014 saw the announcement of winners for the GE and NFL “Head Health Challenge”. The goal of the challenge is to improve the safety of athletes, members of the military and society overall. Each of the winners received $300,000 award to advance their work to speed diagnosis and improve treatment for mild traumatic brain injury.

Photo Credit: Flickr