Fuel Dispenser Line Emphasizes Design, Security and Advanced Technology
AUSTIN, Texas--(BUSINESS WIRE)--Wayne, a global innovator of fuel dispensers and technologies, today announced the arrival of the Wayne Helix™ fuel dispenser line, emphasizing intelligent design, transaction security and advanced technology. Wayne developed Helix as the result of extensive research working closely with customers, retailers and users from around the world.
The Helix dispenser line by Wayne is a global platform on which all future Wayne dispenser models will be based. Three Helix fuel-dispenser models, designed to fulfill a wide variety of forecourt needs, are available at launch: the Helix 2000™, the Helix 4000™ and the Helix 5000™. Wayne will introduce the C-style Helix model, Helix 6000™, in 2013.
Wayne and IDEO, the renowned global design and innovation consultancy, worked together to conduct global market research and created Helix with insights from our customers, motorists and service companies.
"The Helix fuel dispenser line represents the best of everything Wayne has to offer. From the excellence of our global engineering teams to our collaboration with IDEO, this is a unique family of dispensers designed and engineered based on feedback from retailers and their customers all over the world," said Neil Thomas, Wayne global president. "The Helix dispenser is the fuel dispenser redesigned and reconceived---from the inside out and from the bottom up."
The new dispenser line's universal components, industry-leading metering and durable, high-quality materials deliver an appealing fueling experience, using advanced fuel-dispensing technology in a practical, appealing package.
"The Helix dispenser line represents a big step in the progression of forecourt fueling because this is a product that addresses the needs of all users of the product over its lifetime," said Paul de la Port, Wayne vice president, products. "Our research, conducted on four continents, told us that we would miss opportunities by designing for only one stakeholder in one region of the world. Helix achieves a sleek iconic design that improves the experience for all users, and our retail customers can expect consistency and simplicity to own and maintain the product---in a world of ever-changing forecourt infrastructure needs and a myriad of choices of fuel-dispenser technology and device configurations."
Key features of the Wayne Helix fuel dispenser include:
- Iconic look and universal design---Elements will set the stage for worldwide recognition and a consistent, reliable fueling experience.
- Enhanced displays---High-contrast, ergonomically designed displays---including angled price displays above push-to-start buttons---are clearly labeled and easy for users to see, both day and night.
- Strong retail branding---Expanded branding and signage areas are visible to motorists from multiple angles.
- Secure dispenser components---Modular compartments lock independently. Robust U-frame inhibits unauthorized access to electronic head.
Wayne will be unveiling Helix fuel dispensers at Expo Postos & Conveniência in Rio de Janeiro, Automechanika in Frankfurt and the NACS Show in Las Vegas in August, September and October respectively. Orders will be accepted starting in early October.
To learn more about the benefits of Wayne Helix fuel dispensers, visit www.waynehelix.com.
About Wayne, a GE Energy Business
Wayne is a component of GE's (NYSE: GE) 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacturing and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified. http://www.wayne.com
About GE
GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.
GE Energy works connecting people and ideas everywhere to create advanced technologies for powering a cleaner, more productive world. With more than 100,000 employees in over 100 countries, our diverse portfolio of product and service solutions and deep industry expertise help our customers solve their challenges locally. We serve the energy sector with technologies in such areas as natural gas, oil, coal and nuclear energy; wind, solar, biogas and water processing; energy management; and grid modernization. We also offer integrated solutions to serve energy- and water-intensive industries such as mining, metals, marine, petrochemical, food & beverage and unconventional fuels.
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Howard Masto
Masto Public Relations
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