- Minneapolis-based Target® Corporation signs contract with GE to begin selling GE® and GE Profile™ countertop microwaves at Target
- Variety of microwave styles and features sure to delight Target shoppers
LOUISVILLE, Ky.--(BUSINESS WIRE)--GE Appliances & Lighting today announced an agreement with Target to begin supplying the national retail chain with GE® and GE Profile™ microwave ovens
Target is now carrying one GE Profile-branded countertop microwave oven, as well as two GE-branded models that provide fabulous design, innovative features and great value.
- For the fashionable home cook: The 2.2 cubic-foot, stainless steel GE Profile countertop microwave oven will offer fashion-forward design and the innovative microwave features home cooks have come to expect. Features include auto and time defrost, sensor controls for perfectly timed cooking, inverter controls to prevent overcooked edges, and a warming oven to keep foods warm until they're served. (Model number: JES2251SJ). Available at select Target stores.
- For the health-conscious shopper: The 1.1-cubic foot GE microwave oven with the MyPyramid healthy foods button is a model exclusive to Target for the retailer's health-conscious shoppers. The MyPyramid feature provides a 12-option button pre-set to perfectly cook vegetables that are also recommended on www.mypyramid.gov as healthy food choices, a site run by the U.S. Department of Agriculture (USDA). (Model number: JES1145DPWW). Available at Target stores.
- For the trendy customer: Finally, Target will stock a 1.3 cubic-foot, stainless steel GE countertop microwave oven with bold style features for Target's trendy customer. Rather than a traditional push-button door opener, this stainless-steel appliance will feature a sleek, contoured handle as well as tactile buttons and dial cooking controls. (Model number: JES1344SK). Available at select Target stores.
Both GE--branded models also include auto and time defrost, instant-on and one-touch cooking controls and a turntable.
"GE is thrilled to expand its relationship with Target to offer a more complete portfolio of products that includes both appliances and lighting," said Mike Nerdig, marketing manager for Global Products, GE Appliances & Lighting. "We are confident the innovative cooking and style features we offer in our microwave line-up will strike a real chord with Target's clientele and that the strength of the GE brand will provide more options for Target's discriminating customers."
About Target
Minneapolis-based Target Corpora-tion (NYSE:TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs, like Take Charge of Education. Today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.
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About GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
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Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819