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Press Release

Steinhafels Furniture Renews Consumer Finance Program with GE Money

November 12, 2009

Steinhafels Furniture Credit Card Available at Furniture Retailer's Nine Locations

KETTERING, OHIO and MILWAUKEE -- November 12, 2009 --  GE Money, the consumer lending unit of General Electric Company (NYSE:GE - News), and Wisconsin-based furniture retailer Steinhafels Furniture announced a multi-year extension of their consumer financing agreement, originally formed in 2004.

"Throughout our partnership, GE Money has demonstrated flexibility and expertise in providing a financing program that meets the needs of our stores and customers," said company president Gary Steinhafel. "We look forward to continuing our partnership in the years to come."

The Steinhafels Furniture Card offers customers affordable monthly payments, cardholder discounts and online account management. The card is managed by GE Money's Sales Finance unit, which provides billions of dollars of consumer financing through more than 145,000 small and medium businesses on Main Streets across the United States.

In addition to customer-friendly kiosks that enable fast, convenient application processing, Steinhafels Furniture uses GE Money's Web-based finance management portal, Business Center.  Business Center provides business clients with an easy, secure way to manage their credit programs and better serve their customers.  Thousands of small businesses use GE Money's Business Center to securely access all the sales, operational, marketing and training tools they need at the click of a button.

"Our customers look for ways to get the most for their money, and the Steinhafels Furniture Card lets them do that effectively through tailored promotions and extended terms," said Paul Schell, general manager, industry programs, GE Money -- Sales Finance. "Steinhafels Furniture is a forward-thinking company with a strong history in serving their customers, and we are honored they chose to renew their financing program with GE Money."

About Steinhafels Furniture
Celebrating 75 years, Steinhafels Furniture is a third generation family-owned business providing quality home furnishings, mattresses and home décor to southeastern Wisconsin. With over 500 employees and nine stores, Steinhafels Furniture is Wisconsin's number one furniture and mattress retailer. For more information, please visit www.Steinhafels Furniture.com or contact Mark Steinhafel, 262.436.4600 or [email protected]

About GE Money
GE Money's Sales Finance unit, based in Kettering, Ohio, is a part of General Electric Company's GE Capital division, (NYSE: GE). GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at www.ge.com

Cristy Williams
[email protected]
678.518.2596


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