University's proceeds to support alumni association programs
STAMFORD, Conn.--(BUSINESS WIRE)--San Diego State University, the largest in the California State University system, has selected GE Money, the consumer lending unit of General Electric Company (NYSE:GE), to provide an affinity credit card product to the university's alumni.
"We are pleased to partner with San Diego State on a new affinity credit card program," said Scott Young, leader of GE Money's Personal Finance business. "The card has unique rewards tailored to the university community and we are proud to offer it to more than 150,000 alumni."
The agreement is part of GE Money's strategy to expand its card presence in the affinity credit card market.
Under terms of the program, which launched today, GE Money will provide a MasterCard product featuring the San Diego State University brand. Cardholders can choose from two designs -- an alumni card or an athletics card. Cardholders will earn one point for every $1 spent and points may be redeemed for SDSU merchandise, season tickets and luxury boxes at sporting events, travel and gift cards, and more. The card will be marketed to alumni through direct mail, ads placed on alumni and athletics websites, and at athletic events. GE Money will share revenue from the program with the SDSU alumni association. The alumni association will use the proceeds to support a range of alumni activities, including athletics, university relations and development initiatives.
"Thousands of Aztecs will be using these cards," said SDSU Alumni Association Executive Director Jim Herrick. "With every transaction they make with the card, they'll be saying to businesses all over the world, 'I'm proud to be an Aztec.'"
SDSU was founded in 1897 and is the largest member school of the California State University system.
About San Diego State University
San Diego State University is the oldest and largest higher education institution in the San Diego region. Since it was founded in 1897, the university has grown to offer bachelor's degrees in 81 areas, master's degrees in 73 areas and doctorates in 16 areas. SDSU's more than 34,000 students participate in an academic curriculum distinguished by direct contact with faculty and an increasing international emphasis that prepares them for a global future. For more information, visit www.sdsu.edu.
About GE Money
With $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in 55 countries around the world. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. For more visit www.gemoney.com.
GE (NYSE:GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
Contacts
GE Money
Mike Ettlemyer, 203-585-6791
[email protected]
or
SDSU Alumni Association
Jim Herrick, 619-594-2586
Cristy Williams
[email protected]
678.518.2596