* The new iPhone® app includes hundreds of recipes for GE's high-speed Advantium® oven and puts them at your fingertips, whether you're at home or shopping
* Share photos, recipes and more with the Advantium online community and social media sites
* Uses the iPhone timer to alert you when dinner is ready
LOUISVILLE, Ky. -- November 15, 2011 -- (NYSE:GE) -- You might not think of an iPhone® as an indispensable item in the kitchen. Imagine, though, having recipes, shopping lists and instructions on using your GE Advantium® Speedcook oven on your mobile device, without having to consult a cookbook, computer or user's manual.
"At GE, we know that users want information at their fingertips, and in the kitchen that's best accomplished with a mobile device," said Irene Newsom, GE's program manager for the new application. "We've looked at all the valuable tools that members of our Advantium community have told us are important and put them in an easy-to-use interface so that our users can find out anything they need to know on their iPhone."
Hundreds of recipes, useful features
The GE Advantium oven cooks foods up to eight times faster than a conventional oven. With the new Advantium app, the home cook now has a convenient, easy-to-use reference guide at his or her fingertips.
- GE and Advantium users have created hundreds of recipes --- everything from appetizers to main courses --- and posted them online. Home chefs are invited to add their own recipes, too.
- With the Advantium iPhone app*, your shopping list for ingredients is always with you.
- Once home, the app serves as a quick and easy way to find information, such as cooking times, conversion recommendations and preparation tips for your favorite foods and recipes.
- The app includes videos on creating your own recipes, using the Speedcook controls, and clean-up made easy.
- The app integrates with the timer on the iPhone, so you can simply set the timer on the app and forget it while you multi-task. "If you wanted to put a tenderloin in the oven and go out in the yard, the alarm on your iPhone will tell you when the food is ready," Newsom said.
- The GE Advantium iPhone app is free and available in the iTunes store.
Interact instantly with your iPhone
Consumers who purchase a GE Advantium oven have their own online community, where they share and rate recipes and save their favorites in their recipe box. And the iPhone app from GE makes it simple to interact with others or just show off a beautiful casserole right out of the oven.
Using the iPhone camera, consumers can take a photo and post it to the Advantium website. The app also makes sharing on social media sites, such as Facebook and Twitter, a snap. "People can take photos of their dishes and add them to the Advantium community recipe library," said Newsom. "It's really fun to share the results when you've done something great in the kitchen."
For more information about the Advantium community, check out the Advantium Facebook page.
*Requirements: Compatible with iPhone, iPod touch and iPad. Requires iOS 4.3 or later.
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GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial, and residential use, GE Appliances & Lighting uses innovative technologies and ecomaginationSM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort and convenience. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819