- Ryland Homes signs three-year exclusive appliance contract with GE
- GE to supply appliances to Ryland Homes' homebuilding operations
LOUISVILLE, Ky.--(BUSINESS WIRE)--GE Appliances & Lighting adds another exclusive three-year appliance contract to its growing list of agreements with homebuilders signed in 2010. For more than 20 years, one of the nation's largest homebuilders, Ryland Homes, has selected GE from a pool of major U.S. appliance manufacturers to exclusively provide appliances for its new homes across the country.
Ryland Homes builds more than 5,000 homes per year and serves 28 metropolitan areas in 15 states, including California, Texas, Georgia, Florida, Virginia, Minnesota, Illinois, Indiana, Colorado, Nevada, North Carolina, South Carolina and Maryland. GE will provide GE® and GE Profile™ appliances for Ryland Homes.
Ryland selected GE for the strength of its brand, the quality of its products, and its nationwide distribution and service network.
"Having built over 285,000 homes across the U.S. since 1967, we felt compelled to go with a brand that shares our well-established reputation of quality, value and innovation," said Steve Dwier, Vice President of Purchasing, Ryland Homes. "We're excited to continue our relationship with GE, because we know we're getting a great product with the style, features and performance our homebuyers will really appreciate."
GE is the number one supplier of major appliances to U.S. homebuilders. In addition to a strong line-up of brands, GE offers builders high-tech solutions to streamline the purchasing and communications process and is backed by 1,200 factory service technicians and a nationwide delivery network.
"GE is thrilled to continue our 20-year relationship with Ryland Homes and looks forward to more successful years ahead," said Matt Rose, general manager of GE Appliances & Lighting's contract sales division. "There's no question that when consumers shop for a home, they do a double- or even triple-take on the kitchen. We're thrilled to have been chosen by Ryland and to have the opportunity, with our appliances, to give potential homebuyers just one more reason to purchase a home."
The GE Company and GE brand are highly valued by consumers globally. GE was ranked 16th in FORTUNE's list of the World's Most Admired Companies1 in 2010 and fourth in BusinessWeek's Best Global Brands study conducted by Interbrand in 20092.
About Ryland Homes
Headquartered in Southern California, Ryland is one of the nation's largest homebuilders and a leading mortgage-finance company. Since its founding in 1967, Ryland has built more than 290,000 homes and financed more than 240,000 mortgages. The Company currently operates in 15 states and 19 homebuilding divisions across the country and is listed on the New York Stock Exchange under the symbol "RYL." For more information, please visit www.ryland.com.
About GE Appliances & Lighting
GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
1http://money.cnn.com/magazines/fortune/mostadmired/2010/full_list/
2http://www.businessweek.com/interactive_reports/best_global_brands_2009.html
Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819