University's proceeds to support alumni association programs
STAMFORD, Conn.--(BUSINESS WIRE)--Northwestern University, recognized as one of the world's top-ranked institutions of higher learning, has selected GE Money, the consumer lending unit of General Electric Company (NYSE:GE), to provide an affinity credit card product to the university's alumni.
"We are very pleased to collaborate with this prestigious university," said Scott Young, leader of GE Money's Personal Finance business. "GE Money is committed to fulfilling Northwestern's objectives for the program. We are proud to offer enhanced credit card services and a unique rewards program to the university's more than 190,000 alumni."
The agreement is part of GE Money's strategy to expand its card presence in the affinity credit card market.
Under terms of the program, which launched today, GE Money will provide a MasterCard product featuring the Northwestern University brand. Cardholders will earn Net Rewards -- one point for every dollar spent. Points may be redeemed for alumni association merchandise including Northwestern branded apparel as well as travel, merchandise and cash. In addition to online, the program will also be available to alumni via direct mail and promotions at select university sports events. The university's proceeds from the program will be put toward supporting Northwestern alumni association programs including connecting Northwestern alumni with current Northwestern students.
"Northwestern alumni take great pride in their alma mater," said Catherine L. Stembridge, Executive Director of the Northwestern Alumni Association. "This program not only enables Northwestern to provide them a valuable financial service, it also supports our objective of building lasting relationships with alumni, long after graduation day."
For more information about the program go to: www.alumni.northwestern.edu/mastercard.
To learn more about GE Money's agent bank and affinity consumer credit programs, please contact Rick Cunningham at (847) 605-4680 or at [email protected].
ABOUT NORTHWESTERN UNIVERSITY:
Founded in 1851, Northwestern University is one of the country's leading private research and teaching universities with an enrollment of approximately 8,000 full-time undergraduate students and approximately 7,000 full-time graduate and professional students on campuses in Evanston and Chicago. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. Northwestern provides students and faculty exceptional opportunities for intellectual, personal and professional growth in a setting enhanced by the richness of Chicago. For more visit www.northwestern.edu.
ABOUT GE MONEY:
GE Money's Personal Finance business is an innovative, customer-centric lending organization that provides financial services such as personal loans, mortgages, bankcards and student loans both directly to consumers, as well as through partner-based channels. The business brings to personal lending GE's legendary passion for delivering imaginative customer solutions that help people live their dreams.
With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of credit services to consumers, retailers and auto dealers in 50 countries around the world. GE Money, based in Stamford, Connecticut (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. For more visit www.gemoney.com.
GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at www.ge.com.
Contacts GE Money
Gene Ullrich, 847-605-7005
[email protected]
or
Northwestern University
Charles R. Loebbaka, 847-491-4887
[email protected]
Cristy Williams
[email protected]
678.518.2596