LOUISVILLE, Ky.--(BUSINESS WIRE)--The new GE Monogram website, "All in Good Food" (www.monogram.com/all-in-good-food/), presents the art and science of cooking in a uniquely engaging and palatable way. Replete with food-lovers' favorite things, the site serves up blogs, recipes and foodcasts by Chefs Joe Castro and Brian Logsdon; a stunning video of luscious foods being prepped or cooked; and a live-action look at the exquisite design and performance of Monogram® cooking products.
"All in Good Food" is anything but your typical food website. "We don't have thousands of recipes to search or 47 different chocolate chip cookies," said Chef Brian. "We have a handful of tried and true recipes that mean a lot to us...and a really great chocolate chip cookie recipe, if I say so myself." Throughout the foodcasts, the chefs "cook and tell," sharing tips and techniques as they slice, sear, season and plate their culinary creations.
"The world of cooking isn't some exclusive club; it's open to anyone who has a love of food," said Chef Joe. "All in Good Food" opens those doors wide, with recipes that range from the simple -- chili or grilled cheese sandwiches -- to the sublime: sea bass with orange butter sauce, or chicken roulade with spinach-dried tomatoes. Each chef's blog is educational and entertaining, whether it reveals Brian's love affair with Parmesan cheese or Joe's equally passionate feelings about lemongrass.
"Joe and Brian take the intimidation factor out of cooking," said Valinda Wagner, manager of the GE Monogram Experience Center at GE Appliances headquarters in Louisville, Kentucky. "They're approachable, they have a good time cooking, and they show that Monogram is more than a brand -- it's part of a lifestyle," she said. "Monogram enhances everyday life with tools for wonderful entertaining and fabulous meals for the family."
"All in Good Food" brings the essential ingredients -- good food, culinary expertise and precision appliances -- together in one unique site, said Brandon Hochhalter, Monogram marketing manager. "The site shows Monogram ranges, ovens and cooktops up-close and personal, doing what they're designed to do. And it shows consumers how easy it can be to cook like an experienced professional chef."
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GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination(SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
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Allison Gatta