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Press Release

Make Mom's Day

May 07, 2010

A New GE Appliance Makes a Great Gift --- and with Great Rebates, an Affordable One, Too!

LOUISVILLE, Ky.--(BUSINESS WIRE)--(NYSE:GE) --- Each year Mother's Day rolls around, and each year sons and daughters search for something special for Mom. Something more useful than a sentimental greeting card or discount store perfume. Something longer lasting than a brunch or bouquet of spring flowers. Great gifts, all.

But for those sons and daughters looking to make a lasting impression this Mother's Day, consider giving Mom something wrapped in stainless steel. Or something that helps reduce Mom's home energy bill. Consider giving Mom a new home appliance from GE - Appliances & Lighting.

"An appliance? For Mother's Day?" Absolutely.

With the Cash for Appliances rebate program (backed by $300 million from the American Recovery and Reinvestment Act) in full swing across the U.S., there has never been a better time to replace those aging appliances with stylish, new, ENERGY STAR-qualified appliances from GE. (For a complete list of ENERGY STAR®-qualified GE - Appliances & Lighting products and a state-by-state directory of Cash for Appliances rebates, visit www.geappliances.com/rebates_promotions/american-recovery-act-state-appliance-rebates.htm.)

Here are just three ideas sure to make an impression on Mom --- and earn you favored child status for the year.

Dishwasher

If your Mom is the type of mom who knows the proper seasons for pearls and whites, she'll love GE's new stylish and steamy GE Profile™ and GE® SmartDispense™ dishwashers with steam technology.

Steam Prewash helps rid dishes of difficult messes, such as eggs, peanut butter, rice, potatoes and oatmeal before the main wash. That means no more pre-rinsing of dishes or soaking dishwasher-safe pans overnight.

The dishwasher's attractive exterior features a contoured door, stainless finish and sculptured handle, and the interior is just as impressive. The annealed stainless steel tub features a lustrous finish that resists stains. Mom can select from the modern top control look or a contemporary, yet traditional, look in front controls, or she can opt not to see the dishwasher at all by choosing a custom panel model that will blend seamlessly into her adjacent cabinetry.

Learn more about the dishwasher >

Laundry

It's every mom's dilemma --- stay up and do that last load of laundry or get a good night's sleep. With the new GE Profile™ Frontload Steam Washer, she can finally do both.

The washer's innovative "Overnight Ready" cycle washes clothes, then removes so much moisture that clothes are comfortable to wear without transferring to the dryer. It's the first unit in the industry with the ability to wash small loads on an overnight cycle.* The cycle even helps prevent clothes wrinkling compared to clothes that are left sitting in the washer overnight. The Overnight Ready cycle keeps clothes moving gently up to eight hours to remove moisture content. Two easy-to-clean filters trap lint for excellent results.

When the GE Profile Frontload Steam Washer and Dryer is paired with the optional pedestal (sold separately), Mom can activate SmartDispense™ technology, which automatically adds just the right amount of detergent or fabric softener and takes the guesswork out of doing the laundry. Select a regular drying cycle, and the dryer uses steam to get clothes virtually wrinkle-free!

Learn more about the washer >

Refrigerator

Moms the world over want only the best for their kids and that includes eating fresh, healthy meals. Thanks to GE, fresh-from-the-farmer's-market or grocer greens and ripe fruit can stay fresher longer.

GE Profile side-by-side refrigerators with the ClimateKeeper2™ dual-evaporator system create ideal conditions to maintain maximum freshness of fruits, vegetables, and other fresh foods longer, so food isn't wasted. Spinach salad is still crisp and tender after several days, and lemon slices stay bright and moist even five days later.

The ClimateKeeper2 system creates two separate climates to maintain food flavor and quality, a humid fresh-food compartment to retain the moisture in fresh produce, and a more arid freezer side to reduce the freezer's defrost cycles. On certain models, a single-evaporator ClimateKeeper system maintains even, accurate temperatures to protect a variety of foods.

The food inside isn't the only thing that's fresh: the look is more modern, too, with backlit stainless steel buttons and LCD readouts on the control panel. For convenience, the GE Profile line also features a stylish new Arctica® icemaker that holds 40 percent more ice than previous GE Profile icemakers, with a QuickIce™ feature that speeds up the ice-making process by 50 percent. A handy TurboCool™ setting restores proper temperatures quickly after the door is opened.

Each GE Profile side-by-side model is ENERGY STAR® qualified and ADA compliant.

Learn more about the refrigerator >

About GE -- Appliances & Lighting

GE -- Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomaginationSM initiative enable GE - Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit http://www.ge.com .

For high res, downloadable photography, visit http://www.gecipressroom.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6283033&lang=en

*2.5 lbs. AHAM spec allows drying of one pair of jeans, three cotton dress shirts, two soccer uniforms, three sets of crib sheets, one dress shirt, one pair of khakis, and two sets of scrubs.

Allison Gatta


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