CLEVELAND--(BUSINESS WIRE)--GE Consumer & Industrial's drive to innovate and lead the way to general illumination with white, light-emitting diode (LED) solutions---on a global scale in commercial, industrial and residential settings---kicks off with a symbolic and meaningful name change. Going forward, GELcore, LLC, will operate as Lumination, LLC. The new name reflects the fast-growing business unit's vision of imagination with light, and embraces GE's heritage of innovation and optimism for the future.
"Our name change emphasizes an important element of our growth strategy," states David Elien, president of Lumination. "Our focus since our inception has been lighting applications that leverage the benefits of LEDs to drive real value for customers. We remain committed to delivering best-in-class LED lighting solutions in key segments such as signage, architecture, transportation signals and retail display, while also setting our sights on global distinction in the emerging general illumination market segment."
Lumination, under its old name, brought its first white LED solutions to market with its Tetra® Power White LED solution for channel letter signage. Further progression toward white LED preeminence occurred when the company's white LED refrigerated display case solution earned widespread acceptance. Eight of the top 10 U.S. supermarkets have reacted positively toward testing and use of the Lumination solution, and Wal-Mart Stores, Inc., committed late last year to install the company's refrigerated display case solution in over 500 stores in North America. It will be the world's single largest installation of white LEDs replacing fluorescent in a display lighting application.
Other factors contributed to the timing of the name change:
"While the technology shift won't happen over night," Elien says, "Lumination will be at the forefront of the transformation."
About Lumination, LLC
Lumination, LLC, a subsidiary of GE Consumer & Industrial, drives innovation, energy efficiency and cost savings for customers that use LED products, systems and solutions. Fitted with robust, low--voltage, long--life LED light engines, Lumination solutions deliver world--class, GE--grade performance. For more information, please visit www.led.com.
About GE Consumer & Industrial
GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, Edison™ and Energy Smart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.
Contacts
GE Consumer & Industrial
David Schuellerman, 216-266-9702
[email protected]