Inspired by the GE/NBC Universal Ecomagination Initiative, iVillage Will Offer Women Simple Ways to Help Protect the Environment
GE-EcomaginationNEW YORK--(BUSINESS WIRE)--With the launch of its new iGo Green channel this week, iVillage, the largest community of women online, will show women across the country just how easy it is to go green. From organic food to recycled fashion to eco-friendly home décor, iGo Green will offer female-focused editorial, quick and simple ideas, tools and other features around living the green life.
With the new channel www.igogreen.ivillage.com, iVillage is doing its part to support GE's ecomagination, a company-wide movement committed to addressing the most pressing environmental challenges. NBC Universal, parent company of iVillage, will champion ecomagination with its "Get On Board" program, including a commitment to environmentally conscious film and TV production, improved energy efficiency and environmental awareness (see separate press release). "Get On Board" coincides with the release of the eco-topical comedy Evan Almighty from Universal Pictures, premiering June 22.
"iVillage has always provided women with unique tools and content to simplify their lives," said Deborah Fine, President of iVillage. "With the passion of ecomagination upon us, we have an enormous opportunity to tailor the green message to women so they can make quick and easy contributions without sacrificing time or style."
iGo Green will show women how to do the planet right without changing their entire lifestyle:
Little changes, big difference: On the site, women will find hundreds of ideas for going green, from unplugging a cell phone charger to skipping bottled water in favor of tap. A basic 101 guide to green will cover the three R's (reduce, recycle, reuse), energy consumption at home, climate change, water conservation, toxins and more.
The green scene: Slide shows profiling movers and shakers in the Green movement, including fashion designers and entertainment personalities and a Green Moms blog powered by high profile, environmentally conscious moms, including Gay Browne, founder of Greenopia.
Where are you on the green curve? A BP-created tool will ask dozens of lifestyles questions, then show you on a scale how eco-minded you really are. Then, iVillage's Green Machine chooser tool will share easy ways to green-ify every aspect of your life. A carbon calculator on the site will determine how much carbon you're burning and what you would need to do to offset it (planting a tree might do the trick).
G is for green...and glamorous of course. iGo Green will offer suggestions on the best all-natural beauty products (chemical-free and still stunning!), eco-friendly fashion (be the first to get yoga slip-ons made from 100% recycled rubber!) and endless choices on how to green-ify your home without sacrificing style.
Food for thought: Tips on buying green, seasonal recipes, growing your own and more. And for moms, the best organic baby foods.
Hybrid hub: iVillage Connect, the site's social networking platform will feature several green groups, from Prius drivers to all-organic clothing so that users can upload video and photos and blog with friends.
The sustainable family: Overview for parents on how to teach kids of all ages about being green, why it's important, including easy steps for each age group (from preschoolers to high schoolers). Plus, environmentally friendly family vacations.
The iGo Green site will also feature iVillage's popular Stuff We Love franchise with weekly picks from Ideal Bite on eco-friendly beauty, style, home and parenting products; blogs with the latest green ideas and tips; Fast Facts provided by Green Order with important environmental statistics, a user-generated "ticker" that runs across the top of the site featuring daily go green efforts from users and a weekly newsletter and sweepstakes. This is one of several announcements GE and its businesses are making today at their Green is Universal event in Los Angeles, California. For more information or to see the other announcements, please visit www.ecomagination.com. About iVillage Inc. iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.
Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.
Contacts For iVillage Inc.:
Jane Lehman, 212-600-7838
[email protected]