LOUISVILLE, Ky.--04 January 2011-- Consumer evaluations and laboratory testing prove the "Overnight Ready" cycle on the GE Profile™ frontload washer with Steam and SmartDispense™ technology an overnight success for busy households.
The GE Profile(TM) front load washer with Steam and SmartDispense(TM) technology (shown here with matching dryer) cleans clothes and gets them ready to wear by morning - right out of the washer. (Photo: General Electric)
It is the late-night dilemma of many busy Americans --- keeping their eyes open another hour or so to wash and dry clothes they just realized they needed the next morning. GE has an answer that's much better than staying awake through another late-night talk show: the GE Profile™ frontload washer with Steam technology that cleans clothes and gets them ready to wear by morning --- right out of the washer.
"Good Housekeeping is proud to honor GE Profile's Frontloader Steam Washer with Overnight Ready Cycle with a 2011 Very Innovative Products (VIP) Award. This represents an outstanding achievement, as the winners of our VIP Awards are chosen from thousands of products," says Miriam Arond, director of the Good Housekeeping Research Institute. "Our VIP Award winners are products that are ingenious breakthroughs and solve everyday problems in new and exciting ways. The fact that GE's product performed so well is extremely impressive."
The washer's innovative "Overnight Ready" cycle washes clothes, then removes so much moisture that clothes are comfortable to wear without transferring to the dryer.1 It's the first unit in the industry2 with the ability to wash small loads3 on an overnight cycle. The cycle even helps prevent clothes from wrinkling compared to clothes that are left sitting in the washer overnight. The "Overnight Ready" cycle keeps clothes moving gently up to eight hours to remove moisture content. Two easy-to-clean filters trap lint for excellent results.
"Having both that fresh-from-the-laundry feeling and a couple more hours of sleep is a huge bonus for today's busy lifestyles. Now you don't have to sacrifice your sleep to get the laundry done," said Jennifer Schoenegge, product manager, Clothes Care. "Whether it's the kids' soccer uniforms, a pair of jeans for casual Friday, or a few dress shirts, the GE Profile frontload steam washer finishes the laundry while you sleep."
Providing further convenience through innovation, when the GE Profile frontload washer with Steam and Overnight Ready is paired with the optional pedestal (sold separately), the owner can activate SmartDispense™ technology, which stores up to six months of detergent and automatically dispenses detergent and fabric softener based on each load's size, soil level, water hardness and fabric or cycletype. Never worry again about laundry's myriad variables and virtually eliminate messy detergent bottles from the laundry room.
Now through March 13, 2011, GE is offering, as part of their "Save Green" national promotion through authorized GE resellers, up to $100 in savings with the purchase of a GE Profile frontload steam washer and dryer with steam. Go to GEAppliances.com to locate an authorized GE Appliance reseller in your area.
The GE Profile™ frontload washer and dryer with Steam and SmartDispense™ technology is white (PFWS4600LWW, PFDS450ELWW, EST: $1,399* each). Additional frontload models include the GE Profile™ frontload washer and dryer with Steam and SmartDispense™ technology in champagne (FW4605LMG, PFDS455ELMG, EST: $1,499* each). Optional SmartDispense™ pedestals in white (SPBD880JWW, EST: $499*) and in champagne (SPBD880JMG, EST: $599*).
*Resellers determine their own resale price.
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GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomagination (SM) initiative enable GE Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
1 2.5 lbs. AHAM spec allows drying of one pair of jeans, three cotton dress shirts, two soccer uniforms, three sets of crib sheets, one dress shirt, one pair of khakis, and two sets of scrubs.
2 Established through review of leading competitors' product specifications available to the public in March 2010.
3 2.5 lbs. AHAM spec allows drying of one pair of jeans, three cotton dress shirts, two soccer uniforms, three sets of crib sheets, one dress shirt, one pair of khakis, and two sets of scrubs.
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Kim Freeman
GE Consumer & Industrial - Americas
[email protected]
502-452-7819