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Press Release

GE's "imagination at work" and "Ecomagination" Rack up Advertising Week Honors

October 14, 2005

FAIRFIELD, Conn.-October 14, 2005-- GE's "Ecomagination" advertising campaign took home the Grand Prize at American Business Media's 10th Annual Creative Excellence in Business Advertising (CEBA) awards. This marked the third honor GE received during Advertising Week 2005, the largest gathering of advertising and media decision-makers in North America.

GE's tagline "imagination at work" took top honors in Advertising Week 2005's public election to determine the top two favorite icons and slogans. Over the past two months, more than 500,000 votes were cast in the online contest of 26 slogans including "I Love New York" and "Just Do It." With this win, "imagination at work" will join Hallmark's "When you care enough to send the very best" to be immortalized on the Madison Avenue Walk of Fame.

"The GE team pulled together and embraced the spirit of this competition," said Judy Hu, global executive director of advertising and branding. "It's a great example of the passion and pride of our 300,000 global employees."

MEDIA Magazine awarded GE, along with OMD and other partner agencies, the Creative Media Award for the "ecomagination" campaign. Nominated in the "Communication Channel Plan" category, the award recognized innovative communications strategies that creatively leveraged one or more media channels. The marketing campaign for "Ecomagination" combined advertising, public relations, event marketing and investor relations-among others-to communicate GE's initiative to aggressively sell products and services that help customers meet environmental challenges.

American Business Media recognized GE and its advertising agency BBDO New York, as the Grand Prize winner of the Creative Excellence in Business Advertising (CEBA) awards. Honoring superiority in B-to-B advertising, the win highlighted GE's seamless integration of multiple media channels, including magazines, Internet and television in its "ecomagination" campaign.

"GE is an extraordinary company," said John Osborn, President and CEO, BBDO New York. "The optimism, creative leadership and innovative culture creates an environment within which ideas are not only encouraged, they are nurtured. We appreciate and value the partnership with GE, a relationship that has endured for over 80 years."

"The recognition GE received this week reflects that 'imagination at work' is more than a tagline for our employees," said Ms. Hu. "It's part of our DNA."


GE (NYSE: GE) is imagination at work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at

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