FAIRFIELD, Conn.--(BUSINESS WIRE)--May 16, 2003--
The Advertising Industry's Most Highly Regarded Interactive and New Media Awards Recognizes GE for Creative Excellence "Beyond the Banner"
General Electric (NYSE:GE), the world's largest diversified technology and services company, today announced it's interactive viral application, known as "Pen," was awarded the Gold Pencil at the One Show Interactive Awards Ceremony in New York City on May 7.
"Pen" was given this top honor in the "Beyond the Banner" category for its achievement in taking users beyond the usual banner experience to a truly interactive environment.
"Pen" was an integral part of GE's online "Imagination at Work" campaign. Extending the notion that "Every great idea begins with a sketch," the viral application encourages users to express their imagination and then email their drawing to a friend. The banner ads appeared on sites such as Yahoo!, Weather.com, CBS MarketWatch, EA Games, and the Wall Street Journal, among others. "Pen" has experienced one of the highest interaction and viral rates in the industry to date.
"This campaign is GE's first foray into online marketing, and we are very pleased with the success to date, thanks to the outstanding creative that Atmosphere has produced," said Tim McCleary, Manager of Corporate Identity & Online Marketing at GE. "Based on the nature of the new "Imagination at Work" campaign, this interactive component was a perfect fit for exploring imagination. This online campaign has exceeded our expectations."
"We're very pleased with the results of this campaign and the recognition of a Gold One Show Award," said Andreas Combuechen, Chief Creative Officer of AtmosphereBBDO. "GE has moved to the cutting edge of web technology and we are excited about helping them get there."
You can interact with the award-winning GE "Pen" at: www.imaginationatwork.com/imagine
About GE
GE (NYSE: GE) is a diversified technology and services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging, television programming and plastics, GE operates in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company's Web site at http://www.ge.com.
About Atmosphere
Atmosphere is the digital agency network of BBDO North America and a member of the Omnicom Group of companies. Atmosphere is a full-service online agency with a comprehensive service offering, including strategic consulting, advertising and promotions, web development and analytics. Atmosphere's work has won recognition from The ONE Show, The ANDY Awards, AdTech, The Effie Awards and The Cannes Festival, among others. Atmosphere was founded in 1999 and is headquartered in New York City.
About The One Show
The One Show Interactive was the first award show to recognize creative excellence in new media and was voted the Number One Interactive Award Show by Advertising Age International. The awards were bestowed upon the best banner, best Web site design, best CD-Rom and other interactive categories. The One Club received over thousands of entries from around the world awarding 65 Pencils and 111 Merit Awards for interactive and new media excellence. For a complete list of 2003 One Show Interactive Gold, Silver and Bronze Pencil winners, log on to www.oneclub.com.
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CONTACT:
General Electric
Janet Brown, 203/373-2241