CLEVELAND, OH (October 20, 2010) --- Consumers searching for the latest hybrid can soon look beyond their local car dealership. Starting in 2011, GE Lighting brings hybrid technology to the lighting aisle in the form of a unique, new incandescent-shaped light bulb that combines the instant brightness of halogen technology with the energy efficiency and longer rated life of compact fluorescent (CFL) technology.
The initial product launch will bring U.S. and Canadian consumers GE Reveal® and GE Energy Smart® Soft White varieties that offer three times greater instant brightness than current covered CFLs, while preserving the energy efficiency and long life attributes that have elevated CFLs as a lighting staple in many households.
"When you look at our prototype incandescent-shaped bulb with that little halogen capsule nestled inside our smallest compact fluorescent tube, you're seeing a byproduct of our intense customer focus and our innovation mindset," says Kristin Gibbs, general manager of North American consumer marketing, GE Lighting. "We've constantly improved the initial brightness of our CFLs but customers haven't been wholly satisfied. This is a giant leap forward."
The halogen capsule inside GE's new hybrid halogen-CFL bulb comes on instantly, allowing the bulb to operate noticeably brighter in less than a half a second. The capsule shuts off once the CFL comes to full brightness.
GE scientists engineered the bulb to operate with an exceptionally low level of Mercury: 1 mg. Currently available CFLs range from 1.5 mg to 3.5 mg. The hybrid halogen-CFL bulbs will be RoHS compliant and offer eight times the life of incandescent bulbs (8,000 hours vs. 1,000 hours). Less frequent replacement due to longer light bulb life can reduce landfill waste.
First to launch will be 15-watt and 20-watt hybrid halogen-CFL bulbs that are considered viable replacements for 60-watt and 75-watt incandescent bulbs, respectively. Retail pricing and specific retail store availability will be announced in the coming months.
Lighting legislation overview
Lighting efficiency laws in the U.S. mandate that from 2012 through 2014, light bulbs must use 30 percent less energy but produce the same light output as incandescent bulbs used today. A phase out will begin in 2012 when 100-watt incandescent bulbs will no longer be produced, then 75-watt incandescent bulbs (2013), and finally 60-watt and 40-watt incandescent bulbs (2014). GE has consumers covered each step of the way with a variety of alternatives such as halogen, CFL and LED bulbs---available today---that already meet the new efficiency standards. Learn more at GELighting.com/2012.
About GE -- Appliances & Lighting
GE -- Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services for commercial, industrial and residential use. Technology innovation and the company's ecomaginationSM initiative enable GE -- Appliances & Lighting to aggressively bring to market products and solutions that help customers meet pressing environmental challenges. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit www.ge.com.
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David Schuellerman
GE Consumer & Industrial
[email protected]
1-216-266-9702
1-216-513-6236