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Press Release

GE to Unveil First Credit Card Dedicated to Reducing US Cardholders' Carbon Emissions on July 25

July 23, 2007

--(BUSINESS WIRE)--On July 25, GE leaders and environmental influencers will come together in New York to launch the first credit card in the US with rewards dedicated to reducing cardholders' carbon emissions.

A distinguished panel will discuss the "greening" of consumer finances and the impact of the card on the environment.

WHO:
Tom Gentile, chief marketing officer, GE Money
Lorraine Bolsinger, vice president, GE ecomagination
Kevin Walsh, managing director, renewable energy, GE Energy Financial Services
Jonathan Mintz, commissioner, New York City Department of Consumer Affairs
Elizabeth Rogers, author of The Green Book
Kathy Sheehan, SVP, GfK Roper Consulting, Roper Green Gauge

WHEN:
Wednesday, July 25th
10:00 - 10:30 AM: Registration (for those attending the event)
10:30 AM - 12:00 PM: Press briefing, followed by panel discussion
12:00 - 1:00 PM: Lunch

WHERE:
The New York Academy of Sciences at 7 World Trade Center
250 Greenwich Street, 40th Floor
New York, NY 10007

To attend the briefing via teleconference:
Dial-in telephone number: (800) 909-5202
Conference ID: ECO
*Media should dial-in by 10:25 am EDT

Callers will be asked for their name and media outlet before they are admitted to the call. If you encounter any problems, please call (202) 312-1082.

Contacts
GE
Britta Barrett, 203-373-2389
britta.barrett@ge.com
or
Edelman
Erin Hawkinson, 202-312-1082
erin.hawkinson@edelman.com

Cristy Williams
cristy.williams@ge.com
678.518.2596


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