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Press Release

GE Profile™ SmartDispense™ Frontload Washers and Dryers Tackle Holiday-Sized Loads with High-Tech Features

November 17, 2008

Home & Garden V, Do-It- Yourself

GE Profile™ SmartDispense™ Frontload Washers and Dryers Tackle Holiday-Sized Loads with High-Tech Features

Home & Garden V, Do-It- Yourself

LOUISVILLE, Ky.--(BUSINESS WIRE)--With holiday festivities and family gatherings upon us, the laundry pile is sure to reach new heights. Thankfully, the new GE Profile™ SmartDispense™ Frontload Laundry Pair can handle your biggest loads ... while using "smart" technology to let you "set-it-and-forget-it" and get back to the festivities.

It's Almost as Easy as Sending Out the Laundry

Sleekly sculptured, GE Profile's elegantly designed new washer and dryer are positioned on exclusive SmartDispense pedestals that hide a remarkable secret: the system stores and automatically dispenses detergent and fabric softener based on each load's size, soil level, water hardness and fabric or cycle type. Never worry again about laundry's myriad variables and virtually eliminate messy detergent bottles from the laundry room.

Advanced Cleaning with the Most Comprehensive Stain Removal Systems Available1

Specialty clothing items--from hosiery and bras, to performance fabrics, to pet bedding and comforters--now have special cycles designed to provide the ideal combination of cleaning factors. Additionally, the washer features the most comprehensive stain removal system available: It treats more than 40 different combinations of stains and fabric types, including wine, grass, blood, chocolate, cooking oil, ink, mustard and more on a variety of materials.

The new H2ITION technology™ automatically senses the load and adds just the right amount of water to each load to help save time and money. The reversing wash action works with a gentle motion that belies its excellent cleaning ability, with a system that injects water into clothes to enhance cleaning power.

The 4.2-cubic-foot king-size-capacity tub provides room for:

The 1300-RPM spin speed removes more water so clothes dry quickly, while a scrolling control panel provides load details.

Talking Washer and Dryer

Now frontload has washers and dryers that "talk" to each other. CleanSpeak™ communication between the washer and dryer begins the drying process to eliminate guesswork about settings for the load. With its king-size capacity equal to handling the companion washer's load, the 7.5-cubic-foot dryer features reverse tumble action that keeps fabrics tangle-free and speeds up the drying process.

It also offers the exclusive DuoDry™ system with variable heater and dual motors, thermistors and moisture sensors to help clothes dry faster and more evenly.

The dryer is as flexible as the washer: An innovative baffle dry system features a built-in dryer shelf and hanging system that allows extra, no-tumble care for delicates, sweaters, shoes and other items. These innovations help reduce creasing and wrinkling.

Sports-Car Style, Compact-Car Efficiency

Only GE delivers these sleek, high-performance machines that combine superior convenience, luxury styling and incredibly efficient use of water and energy. Using as little as 10 gallons of water for a small load, the ENERGY STAR® qualified washer can save more than 5,800 gallons of water per year compared to a typical topload washer2. Advanced water extraction and the dryer's moisture sensors help reduce drying time for added energy savings.

Color-drenched in champagne, vermillion red or pure white, the GE Profile Frontload Washer has a suggested retail price of $1299.(a) With the same color choices, the GE Profile Frontload Dryer has a suggested retail price of $1099.(a) The washer and dryer will be available in summer 2008.

1. Based on a number of stains treated with automatic settings matching soil, fabric type and color.

2. Compared to model WWSE5240DWW.

(a) Resellers determine their own pricing.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™, GE®, Hotpoint®, SmartWater™, Reveal®, Edison™ and EnergySmart™ consumer brands, and Entellisys™ industrial brand. For more information, consumers may visit www.ge.com.

For high res, downloadable photography, visit www.gecipressroom.com

David Schuellerman
GE Consumer & Industrial
[email protected]
1-216-266-9702
1-216-513-6236


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