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Press Release

GE Money Tapped by Water Master For Consumer Financing Program

September 13, 2006

ST. PAUL, Minn.--(BUSINESS WIRE)--Sept. 12, 2006--

AquaVantage Card Available at 230 Water Master Dealers


GE Money's Retail Sales Finance unit today announced a multi-year agreement with Water Master, Inc., an international leader in residential, commercial and industrial water treatment and filtration systems, to provide consumer financing program for its 230 dealers nationwide.

Beginning this month, the GE Money AquaVantage card will be available to Water Master customers for the purchase of home water treatment systems and accessories. Through the AquaVantage program, participating dealers will be able to help customers complete an easy application and quick approval process and extend competitive rates and promotional terms like deferred interest.

"Water Master is an innovator in water quality products," said Gary Slagle, vice president of GE Money's Home Utility division. "They are well entrenched in the industry, with a proven business model. A consumer financing program will help make it easier for their retailers to close more sales and continue to grow in the market."

Headquartered in Barrie, Ontario, Water Master has offices in Harrisburg, Penn., and Cheshire, England. The company manufactures mineral tanks, filters and water treatment products, which are exported to 29 countries. It also stocks components and replacement parts for all brand name industry products. Water Master is a full service company, providing customer service, technical support, and re-conditioning of control valves and components within the water treatment industry.

"GE Money is a great fit for our company," said Jesse Rodriguez, vice president sales and marketing of Water Master. "Their name recognition is reassuring to customers, and they have a great reputation for customer service. Both are important reasons we chose to work with GE Money."

About Water Master, Inc.

Water Master, Inc., is an industry leader and global supplier of water treatment equipment, filtration systems and replacement components. Water Master's key services include residential, commercial and industrial engineered systems. Water Master is a full service company providing design services, technical support, and a comprehensive Dealer Support Program. Visit the company's Web site at www.watermaster.us.

About Retail Sales Finance and GE Money

Retail Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance, and provides private label credit card programs, marketing, installment lending and financial services for retailers and service providers in more than 20 industries including: home improvement, powersports outdoor equipment, automotive, recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry, and health care. With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries around the world. GE Money, based in Stamford, Connecticut, offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com.

GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.

(C) 2006 General Electric Company, All rights reserved.

Contacts GE Money
Cristy Williams, 678-518-2596
[email protected]
or
Water Master, Inc.
Jesse Rodriguez, 717-561-4440
[email protected]

Cristy Williams
[email protected]
678.518.2596


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