KETTERING, Ohio--(BUSINESS WIRE)--GE Money's Sales Finance unit and Mohawk Industries, one of the nation's leading flooring and carpet manufacturers, have announced the signing of a new multi-year agreement to extend the Mohawk Consumer Finance Program for flooring retailers across the country.
The program was introduced in 1995 and is available through more than 4,000 flooring retailers nationwide today.
"The Mohawk Consumer Finance Program is an integral part of our strategy to drive profitable growth for our retailers," said Mike Zoellner, vice president of marketing services for Mohawk. "Our most successful dealers use it because it's attractive to consumers who need increased buying power as well as 'money managers' who understand the value of leveraging the bank's cash. GE really makes it simple for Mohawk dealers to provide financing solutions for every type of consumer."
GE Money supports the Mohawk Consumer Finance Program with free point-of-purchase materials and customized dealer and customer service. There is no set-up fee, and GE's transaction fees are typically lower than traditional bankcards. The program enables all Mohawk retailers, including Mohawk Floorscapes, Mohawk ColorCenter and Mohawk Floorz dealers, to offer flexible financing promotions and fast credit decisions to consumers wishing to purchase flooring products for the home. GE Money handles all financing transactions with no liability to Mohawk for credit losses.
Estimated at more than $31 billion in 2006, the residential market is the leading end-use sector with nearly 75 percent of total U.S. domestic sales in the flooring industry.
"Mohawk is a highly respected and recognizable consumer brand and we're honored that they've chosen to renew their financing program with us," said Greg Pittman, vice president and flooring industry leader for GE Money - Sales Finance. "Mohawk is setting a strong pace for the industry with revolutionary products, and we look forward to supporting their flooring retailers with innovative financing solutions for many more years."
ABOUT MOHAWK INDUSTRIES
Mohawk is a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, laminate, wood, stone, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which include Mohawk, Karastan, Ralph Lauren, Lees, Bigelow, Dal-Tile, American Olean and Quick-Step. Mohawk's unique merchandising and marketing assist customers in creating the consumers' dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations. For information about Mohawk, visit the web site at www.mohawkind.com.
ABOUT GE MONEY AND SALES FINANCE
Sales Finance, based in Kettering, Ohio, is part of GE Money, formerly GE Consumer Finance. The Sales Finance division provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: floor covering, furniture, home improvement, home utility, power sports, sporting goods, outdoor power equipment, automotive, recreational vehicles, consumer electronics and appliances, marine, music, jewelry and health care.
With $163 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 50 countries. GE Money, based in Stamford, Conn., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.gemoney.com.
GE (NYSE: GE) is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
© 2007 General Electric Company, All rights reserved.
Contacts GE Money
Cristy Williams, 678-518-2596
[email protected]
or
Mohawk
Mike Zoellner, 706-272-4962
[email protected]
Cristy Williams
[email protected]
678.518.2596