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Press Release

GE Money and The Tile Shop Cement Consumer Financing Program

November 17, 2009

National Tile Retailer Offers Financing through its 43 U.S. locations and Online Store

KETTERING, OHIO and PLYMOUTH, MINN. -- November 17, 2009 -- GE Money, the consumer lending unit of General Electric Company (NYSE:GE - News), and national tile retailer The Tile Shop today announced an agreement for a new consumer financing program. The Tile Shop revolving credit card is part of the GE Money Home DesignSM program, and enables consumers to enjoy affordable monthly payments, generous credit limits, competitive interest rates and special promotional financing options. The card is managed by GE Money's Sales Finance unit, which provides billions of dollars of consumer financing through more than 145,000 small business locations on Main Streets across the United States.

"We pride ourselves on providing our customers with everything they need to complete their tile, stone and marble projects," said Carl Randazzo, national sales manager for The Tile Shop. "GE Money's financing solution is the right one for us, and our customers will enjoy having a new convenient option for financing their purchases."

The Tile Shop offers thousands of one-of-a-kind marble, tile and stone products; instructional guides; and tools and accessories. Additionally, The Tile Shop also places an emphasis on providing homeowners the tools and knowledge to complete do-it-yourself projects with free how-to classes held every Saturday.

"The Tile Shop is a leader in the home tile industry, and we are excited to partner with them in providing consumer financing," said Jim Seger, vice president of sales, GE Money -- Sales Finance. "With The Tile Shop's selection and our convenient credit options, customers are limited only by their imagination when completing a home or business tile project."

About The Tile Shop
The Tile Shop was founded in 1984 with one store in Rochester, Minn. Today, the company is headquartered in Plymouth, Minn. with 43 stores nationwide, and thousands of people employed globally. The Tile Shop carries ceramic, porcelain and natural stone tile, unique accent pieces, as well as tile supplies, tools, rentals and instructional information for installation and maintenance. To learn more, visit us at our website www.tileshop.com.

About GE Money
GE Money's Sales Finance unit, based in Kettering, Ohio, is a part of General Electric Company's GE Capital division, (NYSE: GE). GE Money provides credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in nearly 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment and sporting goods. More information can be found at www.gemoney.com.

GE (NYSE: GE) is a diversified global infrastructure, finance and media company that is built to meet essential world needs. From energy, water, transportation and health to access to money and information, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. GE is Imagination at Work. For more information, visit the company's Web site at www.ge.com.

Cristy Williams
[email protected]
678.518.2596


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