KETTERING, Ohio --- July 14, 2008 --- GE Money and Brother International Corporation, a leading manufacturer of home sewing and embroidery products, today announced a new multi-year relationship to provide consumer credit through the Home Design program offered by GE Money's Sales Finance unit.
The private label credit card, available at participating Authorized Brother Innov-ís Dealers nationwide, offers special financing options, including no payment and deferred interest promotions. Longer term promotions are available seasonally. Additionally, cardholders can view their accounts and pay bills online via www.geonlineservice.com.
"Brother is excited about giving its customers added affordability and convenience," said Dean F. Shulman, senior vice president, Brother International Corporation and head of the company's home appliance division. "The addition of the new financing program makes purchasing Brother home sewing and embroidery products even easier and more economical."
Sewing is fast becoming a fashion-oriented hobby. As the Official Sewing and Embroidery Licensee of Project Runway, Brother is committed to manufacturing machines for seamstresses of every skill level. Sewing enthusiasts enjoy designing projects and fashioning new trends with built-in designs and user-friendly functionality offered in Brother machines.
"For more than 100 years, sewing hobbyists have looked to Brother sewing and embroidery products because they provide convenient, easy to use features that make sewing fun and creative," said Lou Pagliarini, vice president, specialty industry, GE Money -- Sales Finance. "Sewing enthusiasts will find our credit program a great addition to Brother's long-founded reputation of excellence."
About Brother International Corporation
Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices.
Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing ethusiasts.
Brother offers a diversified product line that includes fax machines, Multi-Function Center® machines, P-touch® Labeling Systems and both color and black & white laser printers for home, office and industry.
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, Massachusetts and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Argentina and Mexico. For more information, you can visit the web site at www.brother.com.
About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, (NYSE: GE) is a leading provider of retail banking and credit services to consumers and retailers in more than 50 countries around the world. With more than 130 million global customers, GE Money, based in London, UK, offers a range of financial products, including private label credit cards, personal loans, bank cards, mortgages, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money's Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs and financial services for consumers through dealers; national, regional and independent retailers; associations; contractors; manufacturers; healthcare practices; and service providers in more than 20 industries including: automotive, consumer electronics and appliances, elective health care, floor covering, home design and improvement, home furnishings, jewelry, music, powersports, outdoor power equipment, sporting goods and travel.
GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.
Cristy Williams
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678.518.2596