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Press Release

GE Lighting appoints Luminaire Solutions leadership for Europe, Middle East & Africa

June 12, 2011

New division to focus on delivering advanced LED lighting solutions

Dubai, UAE; June 12, 2011: GE Lighting has appointed Diederik de Stoppelaar as Director of the company's new commercial organization - Luminaire Solutions. Diederik will lead a team of industry experts to provide effective lighting design and specification assistance to end users across a number of key market segments.

Diederik will be leading a new team, which will focus on the best in class solutions for the core market segments: Indoor Commercial LED Luminaires, Indoor Core Luminaires and Outdoor Lighting.

Simon Fisher will lead Indoor Commercial LED Luminaires as General Manager for the Europe, Middle East and Africa (EMEA) region. He will head both project and indoor product and lighting design teams working across EMEA to drive innovation in LED solutions across industrial and commercial interiors. As Channel Manager Luminaires Solutions for the Middle East and Africa region, Selcuk Mert will drive all the sales for luminaires working closely with the local teams in the region.

Diederik de Stoppelaar brings with him a wealth of experience of more than 25 years in a variety of strategic roles in lighting including general management positions for Philips Lighting in the Netherlands, France, Germany and the US.

In addition, Diederik has held the positions of Chief Marketing Officer for Thorn Lighting, Regional Commercial Director for Zumtobel and Vice President for Sales, Europe and Africa, for lighting controls company Lutron.

A well-established product designer, Simon Fisher has previously worked for companies including Concord Lighting and ERCO Lighting, before co-founding his own lighting consultants LAPD in 1999. At GE Lighting, he will manage the lighting design and engineering disciplines to develop products and prove lighting principles.

Phil Marshall, President & CEO, GE Lighting EMEA, said: "With the current focus on infrastructure development, the Middle East region is a perfect fit for strengthening our LED business. This new commercial organization led by these exceptionally experienced leaders will allow us to leverage the wonderful technology heritage and LED capabilities that exist within GE to further develop and expand our Luminaire footprint."

GE Lighting had announced the enhancement of its commercial organization with the new organization unit, Luminaire Solutions, last year. The move was part of its on-going efforts to adjust the Lighting business to changing market dynamics and to better serve the growing LED markets.

GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company established its full-fledged team in the region 15 years ago, and today has over 20 professionals driving the operations.

At the forefront of lighting innovation and bringing industry-altering technologies and products, GE Lighting upholds the legacy of Thomas Alva Edison, who flagged off the lighting industry with the invention of the first practical affordable light bulb in 1878. Noted for lighting efficiency, GE Lighting is also credited with the invention of the first LED in 1962. The company offers the full breadth of indoor and outdoor lighting solutions.

Headquartered in Budapest, GE Lighting's EMEA operations have over 7,600 employees. The company has over 8,000 lamp types and eight plants in seven cities.

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Caroline Wehbeh
GE Communications Leader, North Africa
[email protected]
+971 4 429 6318

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