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Press Release

GE Launches Interactive 3D Gesture Board -- First for GE in North America

September 21, 2012

GE Mine Flight Debuts at Canada's Busiest Airport

Mississauga, ON -- GE (NYSE: GE) Canada announces the launch of GE Mine Flight, an interactive 3D gesture controlled board. The first of its kind for GE in North America, Mine Flight is located at Pearson International Airport, Terminal 1.

Beginning the week of September 17 and running through to Sunday, November 11, Mine Flight will entertain thousands of traveler's every day at Canada's busiest airport terminal. GE Mine Flight creates a fully interactive 3D experience where the player flies through a virtual mine, using their arms--- outstretched like those of a bird -- and body to dive into various elements of the experience. Players collect points along the way and their scores are ranked.

"A first for GE in North America, we were looking for a fun and interactive way of telling GE's business story in the mining space," said Kim Warburton, VP Communications and Public Affairs, GE Canada. "GE Mine Flight is also a nice addition to our Working for a Stronger Canada brand campaign which we launched in November, 2011."

GE Mine Flight was developed and executed in cooperation with GE's creative and media partners, BBDO and OMD along with Belgium-based agency Brandfirst, who created the interactive 3D game.

Everyone is invited to try the experience at Pearson Terminal 1, domestic departure area and post scores and photos to twitter or facebook using the Mine Flight hashtag #GEmineflight.

GE Mining Background

As a longtime partner to Canada's mining industry, GE is committed to its sustainable growth.

GE's advanced technology can help solve some of Canada's toughest mining challenges by:

* Generating and distributing reliable electric power.

* Treating water for reuse.

* Increasing productivity by improving material handling at the mine, monitoring and controlling remote operation, building electric drive systems for mining vehicles, transportation solutions, and underground mining equipment.

About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

In Canada, GE has operations across the country, including major manufacturing, sales and service locations with 7,000 employees. For more information on the Canadian results of the GE Global Innovation Barometer, please visit

Follow GE Canada on Twitter at: and YouTube at

Press Contacts

Court Elliott
GE Communications/PA
1.647.281.7073 (mobile)
[email protected]

Court Elliott
GE Corporate Canada
[email protected]

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