KANSAS CITY, Mo.--Sept. 7, 2004--General Electric (NYSE:GE) today announced it will unify the branding of its reinsurance and commercial insurance products and services as GE Insurance Solutions.
The name change is significant, yet it's just the first step toward building a powerful brand, said Ron Pressman, Chairman, President and CEO. Our brand is a promise to our customers that they will get world-leading risk expertise from dedicated people who build strong relationships by delivering unsurpassed customer service. Pressman continued: The foundations of our brand are in place. We've retooled the organization by reenergizing our strong customer relationships and rededicating ourselves to delivering the kinds of solutions our customers need to succeed in their markets. With more than $50 billion in combined assets and $7 billion in statutory capital, this business has never been stronger financially or strategically.
The new brand name replaces Employers Re, GE Re, GE Frankona Re,Westport Insurance and nearly a dozen other go-to-market names. However, insurance and reinsurance risks will continue to be underwritten by the existing legal entities whose legal names will not change. GE Global Insurance Holding Corporation is changing its name to GE Insurance Solutions Corporation. The announcement of the new GE Insurance Solutions brand is part of an overall rebranding at GE, which is dramatically reducing its market-facing entities and names.
GE Insurance Solutions is a group of companies that protects people, property and reputations. With more than $50 billion in combined assets, GE Insurance Solutions is one of the world's leading providers of commercial insurance, reinsurance and risk management services. More information is available at www.geinsurancesolutions.com.
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CONTACT: GE Insurance Solutions
Dean Davison, 816-448-7604
John Novaria, 816-448-7608
Jeff Wilson
GE Capital Corporate Finance
[email protected]
1-203-749-6340