Innovations enhance Cardiac, Emergency and Spectral CT Applications representing technology investment of more than $800 million over 15 years
Dubai, UAE, January 29, 2013 --- Today at Arab Health 2013, GE Healthcare (NYSE: GE) is showcasing its next-generation products and solutions in Computed Tomography (CT) and Advantage Workstation with the launch of the new Optima* CT660 FREEdom Edition and Optima* CT540 for the first time in the Middle East, in addition to highlighting the premium Discovery* CT750 HD FREEdom Edition. Representing a technology investment of more than $800 million over 15 years, GE Healthcare's CT innovations provide unique image reconstruction techniques, Dose Check upgrades, online courses, and a new informational website which together help physicians provide patients with unparalleled dose-conscious care.
The launch of the Optima* CT660 FREEdom Edition also represents an expansion of GE's innovative SnapShot* Freeze technology -- previously only with the Discovery* CT750 HD FREEdom Edition. SnapShot* Freeze can help significantly reduce coronary motion and overcome some of the limitations of all hardware-only solutions. By precisely detecting vessel motion and velocity, SnapShot* Freeze can determine actual vessel position and intelligently correct the effects of motion during cardiac CT exams.
"With the launch of new innovations in CT, GE Healthcare is proud to bring to the Middle East its cutting-edge CT technology," said Livio Orlandi Contucci, General Manager for GE Healthcare's CT and AW business overseeing the Middle East, Africa, Russia & CIS and Turkey & Central Asia. "Through a broad product range, which enables us to cater to the needs of different customer segments, we are able to offer a high quality and overall reliable CT scan experience for the patient, the radiologist and the physician."
Cardiac
GE is proud to present the Optima* CT660 FREEdom Edition which features GE's exclusive Motion FREEdom with intelligent coronary motion correction and is a platform that enables fast, high performance imaging with expanded capabilities for use in the emergency room and innovative dose reduction features.
Based on exclusive FREEdom technologies (Fast Registered Energies & ECG), this innovative system provides a solution to "freeze" coronary motion in higher heart rate coronary CTA exams with intelligent motion correction via the SnapShot* Freeze. With the Optima* CT660, users can scan quickly in one pass with diagnostic image quality and images reconstructed in real time. The patient can be scanned in seconds and that is critical in emergency room visits. The Optima* CT660 allows extended coverage of 80 mm with VolumeShuttle, providing twice the brain coverage for a single bolus of contrast at lower dose than continuous acquisition techniques. The high power capability and thin slices of the Optima* CT660 also provide the demanding clarity needed for detecting small lesions.
The Optima CT660 FREEdom Edition is also the first CT system that is both ecomagination-qualified and healthymagination-validated, two of GE's global initiatives aimed at transforming healthcare delivery through innovation, partnerships and sustainability. It consumes up to 60% less energy than previous GE CT systems and boasts a 15% lower siting requirement compared to other 64-channel detector scanners. Over the life of the product, these substantial savings can translate into lower operational costs.
GE is also showcasing the Discovery* CT750 HD FREEdom Edition which offers physicians capabilities that are designed to overcome some of the current limitations of cardiac CT. This innovative platform represents a three-prong solution to the challenges in traditional cardiac CT: (1) Motion FREEdom, with intelligent motion correction via SnapShot* Freeze; (2) Calcium FREEdom, with enhanced coronary visualization using Gemstone* Spectral Imaging (GSI) Cardiac; and (3) Horizon FREE opportunities, going beyond today's clinical information with plaque material composition assessment and information for accurate perfusion calculations.
Patient Care
Also new at Arab Health is the Optima* CT540. This product boasts an updated user interface, enhanced workflow updates with the patient and professionals in mind, and dose reduction technology designed around ASiR*, the most widely used CT iterative reconstruction technology worldwide. The Xtream workflow management tools have been improved in order to maximize productivity.
Technology
By embedding its most popular AW advanced visualization applications into PACS, AW Server enables a workflow experience where radiology tools come together. This new version of AW Server also delivers virtualization and scalability to address the growing need for advanced visualization across the enterprise. AW Server and applications deliver one seamless workflow environment that optimizes your reading experience and productivity, from the moment you acquire the image until you report your results.
Visit GE Healthcare's stand at Arab Health at Saeed Hall, Booth #S3B10 at the Dubai International Convention Center. With over 3,500 exhibitors, Arab Health is the world's longest running healthcare exhibition and congress and is now in its 38th year. About 85,000 visitors are expected to attend the event, from over 140 countries.
The Platinum Sponsor of Arab Health and a key partner of choice to healthcare providers across the Middle East, GE Healthcare will also present its diverse portfolio of products, services and customer solutions as part its commitment to strengthening the region's healthcare infrastructure.
Kelly Home
ASDA’A Burson-Marsteller
[email protected]
+971 4 4507 600
Nivine William
ASDA’A Burson-Marsteller
[email protected]
+971 4 4507 600
Caroline Wehbeh
GE Communications Leader, North Africa
[email protected]
+971 4 429 6318