- GE Healthcare is Gold Sponsor of the 22nd annual conference of Saudi Heart Association (SHA) and supports cardiology conference as exclusive sponsor
- Focus on healthymagination -- GE's global commitment to help increase access, improve quality and efficiency and lower costs of healthcare
Riyadh, Saudi Arabia; February 23, 2011: GE Healthcare, the healthcare business of General Electric company (GE), is highlighting its advanced cardio care technologies and solutions at the 22nd annual scientific conference of the Saudi Heart Association (SHA22) being held until February 24 at the King Faisal Convention Center in Riyadh.
Organized under the patronage of His Highness Prince Sultan Bin Mohammed Bin Saud Al Kabir, the Honorary President of SHA, the conference is the largest cardiac meeting in the Kingdom and one of the largest in the Middle East region. GE Healthcare is the Gold Sponsor of SHA22 and Exclusive Sponsor of the Cardiology Conference. SHA22 is highlighted by joint sessions with prestigious international associations including American College of Cardiology and the European Society of Cardiology, among others.
GE Healthcare is showcasing a wide range of advanced cardiac care technologies including its Cardiac CT workstation, CathLab, ultrasound solutions such as Vivid™ E9 and Vscan™, Carescape™ B850 -- an advanced monitoring system, and systems such as Mac™ 1600, Mac™ 5500, Responder 2000™, Responder AEDPro™ and MUSE™.
GE Healthcare will also cooperate with the Saudi Heart Association, the premier body of cardiologists in the Kingdom working towards establishing itself as a national reference authority on all aspects of cardiovascular care, to subsequently host specialized workshops on Cardiac CT and advanced echocardiography tools in clinical practice.
Aziz Koleilat, General Manager at GE Healthcare for the Middle East region said: "Cardiovascular diseases are among the most critical challenges faced by the Saudi Arabian and wider Middle East region, which place a huge stress on healthcare costs. GE Healthcare is committed to addressing the pressing concerns of the healthcare sector of the Kingdom, one of our key markets, through our 'earlier model' of medical care, where the emphasis is on early diagnosis."
He added: "Our partnership with SHA22 underscores our focus to continually engage with the healthcare professionals in the Kingdom and highlight GE Healthcare's advanced range of technologies that help make the treatment of lifestyle diseases more affordable and potentially more efficient. This also closely aligns with our healthymagination initiative to allow greater access to quality healthcare at lower costs. Several technologies showcased at SHA22 are healthymagination-validated products."
Under the company's healthymagination consumer outreach campaign, GE uses its website www.healthymagination.me and its social networking platforms such as Twitter (http://twitter.com/Li9o7etna) and Facebook (http://www.facebook.com/healthymagination.me) to raise consumer awareness and provide education around cardiovascular diseases and healthier living.
GE has been working closely with the healthcare sector in the Kingdom, and recently underscored its commitment to strengthen and sustain a robust healthcare delivery model through partnerships with the Saudi Arabian Ministry of Health, under its healthymagination initiative.
GE has been associated with Saudi Arabia for over eight decades. With more than 700 employees in the Kingdom, GE has active partnerships in the oil & gas, energy, water, aviation and healthcare sectors.
Kelly Home
ASDA’A Burson-Marsteller
[email protected]
+971 4 4507 600
Nivine William
ASDA’A Burson-Marsteller
[email protected]
+971 4 4507 600
Caroline Wehbeh
GE Communications Leader, North Africa
[email protected]
+971 4 429 6318