Positioning Underscores GE's Role as Healthcare's Most Resourceful Problem Solver
CHICAGO--(BUSINESS WIRE)--GE Healthcare Financial Services, a leading global provider of business and financial solutions to the healthcare industry, today launched a new brand campaign that articulates the Company's expertise as "Healthcare's Most Resourceful Problem Solvers."
"Our customers value our deep financial expertise within the healthcare industry, as well as our proven track record of delivering financial and business solutions to meet their short- and long-term needs," said Jeff Malehorn, President and CEO of GE Healthcare Financial Services. "We believe our enhanced brand positioning reflects that message, illustrating our creative solutions and dedication to serving the needs of companies in the business of healthcare."
According to GE Healthcare Financial Services' customer Howard Berger, M.D., CEO of RadNet, "GE's in-depth knowledge of the healthcare industry and ability to execute on creative financing solutions have helped us cement our role as a leading player in the diagnostic imaging industry."
GE Healthcare Financial Services' brand campaign includes new advertisements in leading healthcare industry trade publications, collateral, direct mail pieces, case studies, and web content targeted at companies participating in the healthcare value chain. The ad campaign --- developed by Seidler Bernstein Inc. --- illustrates how GE Healthcare Financial Services can "refresh" or "infuse" its healthcare customers' businesses.
"Our customers recognize what sets us apart from other financial lenders --- the breadth and diversity of our financial products combined with the ability to draw upon the operating and clinical expertise of GE's broad-reaching businesses," said Antoinette Gawin, Chief Marketing Officer for GE Healthcare Financial Services. "Customers gain access to a powerful range of products and best practices to create sound, sustainable solutions. No other healthcare financial services company has this depth."
About GE Healthcare Financial Services
GE Healthcare Financial Services is a provider of capital, financial solutions, and related services for the global healthcare market. With more than $16 billion of capital committed to the healthcare industry, GE Healthcare Financial Services offers a full range of capabilities from equipment financing and real estate financing to working capital lending, vendor programs, and practice acquisition financing. With its knowledge of all aspects of healthcare from hospitals and long-term care facilities to physicians' practices and life sciences, GE Healthcare Financial Services works with customers to create tailored financial solutions that help them improve their productivity and profitability. For more information, visit http://www.gehealthcarefinance.com.
Britta Kons
GE Healthcare Global Services
[email protected]
1-203-400-1892